Local Directories and Google Page Rank
Google Page Rank (PR) is a very important measurement for a local business. Google crawl an area for their search results, the location of your business is taken into consideration. A higher PR helps Google to identify with the importance for the keywords. So if your business is listed in Google Places, Google is likely to favour your SERP to that of competitors.
Local rankings are further enhanced by listing with Google Places. When you are listed in Google Places, Google automatically plates your local map to get your business details. In addition, your business will be listed in Google Maps. This makes it easier to find and get directions to your location. Google gives you the option of sharing where your business is located with Google Places. You can even get citations on your Google Places listing where you can list your business details, opening hours and products or services you offer. The more citations you have, the better your business will be ranked.
Google Local Business Listings
Being found in the local business listings on Google can be a boon for your small business. If your business is not in the first page or is listed at all, you are losing valuable time and potential new customers. There are many small business listings that are indexed by Google - you need to get your business listed on these. Here are some ideas:
By employing the principles of search engine optimization, you can achieve a high ranking in Google. By adding informative, keyword optimized content, posting regularly and making use of social media, you can improve your Google local business listing.
Google Local Business Listings
Google also recognises expertise in article submission. You can send your article to thousands of online authors, and have your business linked back from these authors. Perhaps you have a networking group; or you are an event organizer. By offering readers a chance to place positive reviews on your business, you can increase your local business for free.
Google also likes citations! When you have received a citation from a local business, Google will see this as an indication of your business credibility, and rank you higher!
Google Local Tips
Local business listing areas have increased their online marketing strategies, helping you reach your local audience with a higher rank. Follow some of these local listing tips, and you will see your listing soar!
- Local Reviews - There are plenty of forums and directories online that are dedicated to providing reviews on small businesses. Find a few good ones for your business, and have your business linked from the top signatures. This will help your local business rank higher on Google!
- Local Keywords- Local SEO depends on usage of local keywords. To find them, use the Google Keyword Tool. This will offer you keyword suggestions and ensure that your business will be found when searched for.
- Keywords will not only help your rank on Google. They will also help the users who find you through web directories and search engines.
- Have Plenty of Pages of Content- A website with more pages of content than a website with less content will rank higher. Websites with more than 400 words can rank higher than those that have less than 200.
- Referenced pages - as part of your local SEO strategy, you should have a good amount of relevant pages with content related to your business. For example, if your business is selling laptops, you should have pages dedicated to different aspects of laptop sales and maintenance,Alternatively if your business is a mobile phone company, you should have pages dedicated to the different brands of mobile phones.
- Your layout and content will become more engaging - Writing a compelling and engaging layer is an important element of your local SEO strategy. If your visitors can't read the text, they won't want to share it or mark it on their own. Additionally, if Google local SEO is successful, social media will help you get ranked!
- Only Connections to Local Websites - In order to be ranked well on Google local SEO, your website should have a local IP address.
- Go mobile - In order to be listed favorably on local SEO, your mobile website should be optimized for local search too.
- Religiously - Make sure your mobile website adheres to all the local SEO rules. Remember, local SEO is still at its infancy and cracking down on those who abuse it will only help you achieve success.
